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june

June is a modern appliance company dedicated to bringing intelligence to the tools you use in the kitchen.

June Oven

Branding

The wordmark

The name June was chosen for the company because it evokes good feelings, nostalgia, and warmth. The wordmark needed to reflect these abstract ideas while also being highly legible, and scale to work on anything from hardware, to print, and digital applications.

 
Current identity

Current identity

 

Online

The high level challenge when creating the website was to present the product in a way that balances its technical nature with its intended benefit, an improved lifestyle. Rather then present the oven floating in space followed by a long list of specifications, we chose to highlight the human aspect and show it in context, surrounded by a rich palette.

 
Cooking with June promises to be a guided and worry free experience. Our messaging focuses on the results

Cooking with June promises to be a guided and worry free experience. Our messaging focuses on the results

It’s easy to imagine this fitting into your lifestyle

It’s easy to imagine this fitting into your lifestyle

 
Product comparison makes the decision clear

Product comparison makes the decision clear

Deep dive into product functions and specs

Deep dive into product functions and specs

 
In addition to the product highlight, there is the entire library of chef created recipes

In addition to the product highlight, there is the entire library of chef created recipes

Each step is easy to follow with a looping video and visual ingredients

Each step is easy to follow with a looping video and visual ingredients

 

June App

What does a companion app look like for a cooking device whose primary function is a better cooking experience? Does it need to have parity with the UI of the hardware or is it better served to provide insight and enhance the functionality?

Dashboard

One of the features we take pride is the ability to see real time cooking status, showing temperature, mode, and time remaining. This plus a live video view of the interior gives good insight into how your meal is progressing. When combined with the June’s food thermometer based cook modes this makes it unnecessary to anxiously hover in the kitchen.

 
The June app gives you loads of info about your current cook progress

The June app gives you loads of info about your current cook progress

 

Recipes

Another amazing component of the June ecosystem is the collection of recipes created by our culinary team exclusively for the June oven.

While the internet and long list of available recipe apps has certainly presented a lot of options, the experience often feels like a copy and paste from cookbooks, and doesn’t address what it’s like to be active in the kitchen. We aimed to solve that by providing appropriate UX based on context. Browsing, filtering, and saving recipes is one experience. Following a recipe while performing tasks and maybe having messy hands is another.

 
We made it easy to follow a recipe by showing only the necessary ingredients and quantities to complete that step. A looping video is easy to understand and avoids the need to memorize multiple tasks

We made it easy to follow a recipe by showing only the necessary ingredients and quantities to complete that step. A looping video is easy to understand and avoids the need to memorize multiple tasks

 
 

Credits

Photography: Dwight Eschliman